Sales Letters As Lead Generation Tools

“A Sales Letter is a highly personal way to reach your target audience and communicate your message.” - Dave Smith - Business Coach

Sales letters are powerful Lead Generation and customer relations tools. Unlike other, broader forms of Lead Generation - like advertising or direct mail - sales letters can be highly personalized to a broad range of target audiences. The success of all communication lies in how well you tailor your message to the people you are trying to reach.

Writing Sales Letters can be a daunting task, but you do not have to be a copywriting wizard to craft a letter that delivers responses. I use a tested and proven formula for composing effective letters for all sorts of audiences - from existing, past, and potential customers to other businesses and professional associates.

 

When Coaching on this topic, I will cover:

Sales letters as Lead Generation tools
How to write a sales letter that generates responses
Customer engagement strategies
Types of sales letters

Sales letters are powerful Lead Generation tools because they motivate the reader to act in all kinds of circumstances.

A sales letter is a strong tool for communication with all potential, existing, and past customers, as well as with colleagues and other business associates. They have the power to build your business not only through customer relationships, but through other businesses as well.

• A potential client or Lead Generation letter introduces your business and works hard to engage the reader in what you must tell or offer them.

• A Marketing message or USP letter is also a Lead Generator and puts a heavy emphasis on the benefits of your product or service and its superiority over the competition.

• A referral letter is used to introduce your business or offer to a potential client that another business or associate has referred to you.

• A relationship-building letter communicates new information to existing and past customers, or potential customers who are already engaged in the sales process.

• A meeting request letter works well with a reader that is inundated with phone calls, or when a formal request would have a stronger impact.

• A closing letter is written to close a sale or deal that has been in negotiation and encourage the reader to agree or commit.

 

When these strategies start working for your business, continue to identify opportunities to further improve your response rate. The easiest way to write sales letters that get responses is to use tested and proven templates (a good Business Coach should have some), and personalize them for your business.

Just like any other Marketing piece, Sales Letters need to be engaging enough to grab and hold your reader's attention and convince them to act. Remember, you will get the best results if you customize each letter to the needs and emotional motivators of the recipient and use persuasion techniques to get the best outcomes or results.

 

PS: Keep a spreadsheet of who you sent which letter to, and when. Then, keep track of who responds, how long it takes them to respond, and how they chose to respond - email, phone, or in-store.

 

Are you implementing Sales Letters in YOUR business?