Strategic Marketing BLOG

Strategic Marketing ... The ONLY way to build the business you have always wanted

Computer Business Case Study

Computer Business Case Study

"I was struggling to figure out why this was happening, since I knew that I had hired a strong sale team and that my products were rock solid" ...more

Marketing Strategy

April 01, 20244 min read

Staff Training and Development

Staff Training and Development

A well-trained, happy group of employees who are invested in their roles will deliver significantly stronger results. ...more

Marketing Strategy

March 25, 20243 min read

Writing Scripts That Increase Sales

Writing Scripts That Increase Sales

Sales scripts are tools you can create for your business to increase the level of predictability or preparedness in the Sales Process. ...more

Marketing Strategy

March 18, 20243 min read

Strong Guarantees and Risk Reversal

Strong Guarantees and Risk Reversal

When you guarantee what you sell, and the purchase risk is taken away, the customer is more likely to agree to make purchases and you will close more sales. ...more

Marketing Strategy

March 11, 20243 min read

The Sales Process

The Sales Process

This system will work for every business in every industry, from sales presentations to casual conversations in retail stores. ...more

Marketing Strategy

March 04, 20242 min read

Being Strategic With Your Testimonials

Being Strategic With Your Testimonials

For you to really harness the power of testimonials in your Marketing materials, you must put some thought into where you place them and why. ...more

Marketing Strategy

February 26, 20243 min read

What About Those Testimonials

What About Those Testimonials

As a Business Owner, you can use testimonials to harness the power of word-of-mouth Marketing. Testimonials will help overcome objections and break down barriers in the sales process. ...more

Marketing Strategy

February 19, 20244 min read

Testing & Measuring Your Marketing Efforts

Testing & Measuring Your Marketing Efforts

Too many Business Owners fail to test and measure their Marketing and end up spending way beyond their budgets or leave heaps of money on the table. ...more

Marketing Strategy

February 12, 20243 min read

Outstanding Websites

Outstanding Websites

An outstanding website is a highly effective and well-designed online platform that excels in various aspects, including aesthetics, functionality, user experience, and content. ...more

Marketing Strategy

February 05, 20243 min read

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