“ Your website is the foundation for your online presence.” - Dave Smith, Business Coach

It does not matter where, or how, or how often you advertise online, all the leads you generate land on your website (your Landing Pages and profiles too). So, it only stands to reason that your site needs to be clear, useful, and well designed for the needs of your audience.

Before you start worrying about Google, banner ads, Social Media platforms, or SEO, you need to make sure that your site is effective enough to convert all those website hits into qualified leads. Otherwise, it is like sending all your friends to a bad restaurant - no one is going to want to go back.

The quality and quantity of “useful” information on the site will impact how many people can find it in search engines and consequently the number of daily “hits” your site will earn. The more hits you earn, the more your Online Marketing will drive sales and profits, and isn't that the goal?

Ready to get started?

With Websites, I will cover:

How to create a website that is user-friendly
Why your site may need to be redesigned or updated
The benefits of using a firm to build your site, compared to -
The benefits of investing in a Business Coach for your site(s)
A step-by-step process for creating a website
How to optimize your site for search engines

Create a website that is designed for your existing and prospective customers to use.

Many Business Owners get excited about creating their websites and get completely wrapped up in the design process. Usually this results in fancy flash sites that are difficult to use, take forever to load, and drive customers away.

The website is not about the needs of your business, but about the needs of your customers. What do they need to know about how your product or service will solve their problem or meet their need? What additional information would they benefit from learning from you? What do they need to know before they pick up the phone and contact you?

Every business is unique and will have a different purpose for their website. Some will have an online store, while others will have three simple pages of relevant product and contact information. An effective website is one that meets the needs of the target market.

If your business has an existing website, it might be time for an update or a complete redesign.

It is time to take a critical look at the website your business currently has online. Of course, if your site is experiencing a high number of daily hits and has a high conversion rate (converting 'hits' into leads), you may not need to revamp it. However, I recommend you always look for opportunities to improve.

The world of Online Marketing can be a confusing and challenging place, but the best strategies start with a strong, user-friendly website. Once your website is up and running, remember that it is an evolving tool for you to use and change as the need arises. Keep the content fresh and look for new opportunities to make it more useful to your customers.

PS: Do not forget to monitor the site's performance on a weekly or monthly basis. Like everything else in your Marketing plan, you need to track the results to find out what is and is not working.

Would you know what to look for in that regard?
Do you have the ability to see what’s wrong, or what needs revamping?