A strong staff training, and professional development system will create effective, loyal employees that will help you grow your business.

If you have been in business for a while, you know that the people who work for you can be your biggest lifesavers and biggest headaches. When they are invested in your company and take ownership of their roles and responsibilities, they are your biggest allies in the growth of your business. But when you are stuck in a cycle of hiring and training only to lose employees, they can be the largest drain on your time and pocketbook.

There is little doubt that finding and keeping good employees is a big challenge for every Business Owner. You want to have the right people in each of the roles and spend as little time and money as possible recruiting and training. Your strongest defense against this vicious cycle is a solid human resource strategy. Just like customers, the cost of hiring and training an employee is a lot higher than working to keep the employees you already have.

So, with that in mind, I reveal a highly effective system not only for training your employees, but also for motivating and keeping your employees.

When I do that for a client, I cover:

How a strong, happy team equals more money
How to create a training program for new and existing employees
The tools you will need to train new staff
How to establish an employee retention program

A well-trained, happy group of employees who are invested in their roles will deliver significantly stronger results.

Customers can spot the difference between employees who love what they do and where they work, and employees who are showing up for their paycheck. This sense influences purchase decisions and conversion rates because disgruntled employees will have a harder time establishing trust with prospective buyers. Wouldn't you want to be served by a positive, knowledgeable person over a grumpy one who did not seem to care about your needs?

Knowledgeable, happy employees who are well treated by their employer will perform at a dramatically higher level than those who are not. These employees know that their employer has confidence in their abilities and is invested in their success. In return, they often go above and beyond the call of duty to make the sale and get the job done.

It is quite simple to keep good people working for you. You start by putting them through a comprehensive training program, and then you continue to foster their professional development and give them a reason to stay.

Invest time in your staff's training and development, and you will be investing in the growth of your business.

It only makes good sense that employees who feel they have a stake in your business will work with a greater sense of ownership and perform at a higher level. Remember, once you hire the right people, it is entirely up to you to groom them into your ideal employees. Always consider the cost of finding and training new employees compared to keeping your current ones - just like customers, it is a lot less expensive.

PS: I got an email from a member of this program who was having a problem with service claims and staff productivity. He ended up retraining his staff and boosting revenue by 30% in the process … Outstanding!