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The Marketing Rat Race

Being In The Rat Race, And Not Even Knowing It

August 22, 20252 min read

🚦 𝗟𝗶𝗻𝗶𝗻𝗴 𝘂𝗽 𝗮𝘁 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗹𝗶𝗻𝗲 …

𝙋𝙞𝙘𝙩𝙪𝙧𝙚 𝙩𝙝𝙞𝙨:

Dozens of Business Owners, shoulder-to-shoulder at the starting line — ready to charge forward. Every one of them was “sold” the same playbook … the same tactics … the same promises from the same Agencies or Marketing Pros ...

𝙃𝙚𝙧𝙚’𝙨 𝙩𝙝𝙚 𝙥𝙧𝙤𝙗𝙡𝙚𝙢:

If everyone is running in the exact same lane with the exact same shoes and exact same training plan, then no one is truly ahead. They’re in a race to the bottom.

IMJustice Marketing and Business Coach Dave Smith

That’s what happens when you buy cookie-cutter Marketing tactics.

“We’ll run your ads just like we do for everyone else.”

“We’ll set up your funnels just like your competitors.”

“We’ll check the SEO boxes the exact same way.”

So you blend in ... You look like them ... You sound like them ... And you wonder why it feels like your business is stuck competing on price or constantly scrambling for scraps ...

👉 Here’s the truth most quota-driven salespeople won’t tell you:

𝗧𝗮𝗰𝘁𝗶𝗰𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗿𝗲 𝘄𝗮𝘀𝘁𝗲𝗱 𝗺𝗼𝘁𝗶𝗼𝗻 ...

The businesses that break away from the pack do something different: They slow down, step off that crowded starting line, and focus on strategy. Strategy is what tells you which race you should even be running.

Strategy shows you how to create separation and differentiation — so you aren’t elbow-to-elbow with your competition. Strategy is how you crush the noise, attract the right customers, and build the business you’ve always wanted, not just the one you settle for.

𝘛𝘢𝘤𝘵𝘪𝘤𝘴 𝘢𝘳𝘦 𝘵𝘰𝘰𝘭𝘴.

S𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘪𝘴 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯.

W𝘪𝘵𝘩𝘰𝘶𝘵 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯?

E𝘷𝘦𝘳𝘺 𝘢𝘥, 𝘦𝘷𝘦𝘳𝘺 𝘧𝘶𝘯𝘯𝘦𝘭, 𝘦𝘷𝘦𝘳𝘺 𝘱𝘰𝘴𝘵, e𝘷𝘦𝘳𝘺 “h𝘢𝘤𝘬” 𝘫𝘶𝘴𝘵 𝘭𝘰𝘰𝘬𝘴 𝘭𝘪𝘬𝘦 𝘣𝘶𝘴𝘺 𝘸𝘰𝘳𝘬.

✅ The winners in business aren’t running the same race as everyone else. They’re running their own race — designed around a clear strategy ...

It’s time to stop being “just another runner at the line” ...

It’s time to step into the lane only you can own ...

Dave Smith at IMJustice Marketing

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Dave Smith

I help Small Business Owners, Entrepreneurs, and Professionals, who find themselves struggling, stuck, or not growing as fast as they would like to, understand why that is happening to them … I help those who are fed up with constantly competing on price, lackluster sales, inadequate revenue … and Marketing or Advertising that’s not only expensive, but doesn’t really generate any meaningful number of quality or qualified leads for their business … And then I help them turn that situation around for good …

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