The YouTube Video Link   …   (321) 622-5756 … This “Crux” of the problems in Marketing and Advertising your business today, is one of the things that almost no one understands, and one of the main reasons everything you have ever learned about Marketing is wrong.

Everything you have ever learned about generating leads and growing your business is wrong …

And now you will know why …

All of us alive today, with no exceptions, grew up in an era where almost all the Advertising you have ever seen or heard is a product of the era of the brand-builders. Over time, we have all become conditioned as to what constitutes a good advertisement. We learned the fundamental pattern for what to put into a commercial. We learned about slogans and jingles and being funny. We learned that, in Marketing and Advertising, the outside perception no longer must reflect the inside reality. Let me repeat what I say regularly …

And because of this new breed of Advertising, jargon has now started to dominate ALL Marketing and Advertising. Think of jargon as words or phrases that are drearily commonplace and predictable … that lack power to evoke interest through overuse or repetition … and that are nevertheless stated as if they were original or significant. In Advertising, you see and hear jargon all day …

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You simply cannot describe, demonstrate, exhibit, reveal, or display your inside reality using jargon. It is impossible! And unfortunately, the result is an outside perception that you are no different than anyone else. There is absolutely no distinction, no separation, and no differentiation. You just flat-out can’t make your inside reality and outside perception match up when you use jargon like this.

Is it evident that this might be a problem for you now, and a tremendous competitive advantage if you could figure out how to fix this for your own business? I show clients how to fix this. I explain how they can follow a very simple process that is called The Conversion Equation, and when they do, they will eliminate jargon forever. I show how to become a communications powerhouse, make their outside perception become an excellent reflection of their inside reality, and finally begin to get the results from their Marketing that they should be getting.