Networking Isn’t What You Think It Is — And That’s Costing You Clients

What Most Business Owners Are Getting Wrong About Networking (And How to Fix It With Strategy)

Walk into any Networking event and you’ll see it — a sea of Business Cards changing hands, vague elevator pitches echoing through the room (if at all), and Professionals hustling to be remembered ...

And yet … hardly anyone walks out with "qualified" or quality leads, let alone new business.

That’s because most Small Business Owners, Entrepreneurs, and Professionals have been misled ... They’re networking tactically — not strategically ...

And it's costing them time, money, and clients ...

Networking Isn’t a Tactic ... It’s a Process ...

If your entire “networking strategy” is to show up and talk about what you do, hand out a business card, and hope someone follows up — you don’t have a strategy ... You’re relying on luck ... (Hope and Pray Marketing) ...

Real Networking follows a specific and sequenced process that builds interest, nurtures trust, and moves a prospect step-by-step toward wanting more, or to work with you ...

Done correctly, it can be a powerful Marketing tool ... Done incorrectly, it’s exhausting, expensive, and frustrating ...

The Harsh Truth: Most of What You’ve Been Told About Networking Is Flat-Out Wrong

You've probably heard advice like:

“Just get your name out there"
“It’s all about who you know"
“You need to be everywhere"
"build relationships (with total strangers)"
"Check out their network for more"

That’s tactical thinking ... And it’s the reason you may be spinning your wheels at events, in Facebook groups, on LinkedIn (among others), and inside overpriced memberships that don’t pay off ...

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Have a strategic plan ... Don't treat it as a social gathering ... And don't make it about YOU ... Here’s What a Strategic Networking Process Looks Like

Without giving away the full playbook, I’ll tell you this:

✅ It starts with a message so clear and compelling that your ideal prospect immediately says, “Tell me more.”

✅ It builds with tools that do the follow-up for you — like your Business Cards, Landing Pages, and Compelling Offers.

✅ It leads to a sales conversation — not another introduction that goes nowhere.

Most people don’t need more Networking events ...
They need a Networking System ...

Networking Is FREE — But Doing It Wrong Is Expensive

You don’t need to be “everywhere” ... You don’t need to chase shiny objects ... And you definitely don’t need to keep wondering if you’re just not cut out for Networking ...

You need a Strategic process (or system) built to attract the right prospects — and guide them, step-by-step, into becoming paying clients ... And, you have the wrong mindset, if you need this to work by the end of the week ...

This is a part of "strategy", and what I teach ... And when you see how it really works, you'll never waste time “winging it” again ... Or, making more "connection friends" ...

Ready to Stop Networking Like Everyone Else?

I enjoy busting the biggest Networking myths that keep Business Owners stuck, broke, or invisible ... NOT saying that it is wrong or bad to network ... But, as most everything else in this world, there is a right way and a wrong way to accomplish what you want ...

Because once you see the difference between Tactics and Strategy, it changes everything.